Hey there!
I am James Sales, a multidisciplinary Design Lead and Graphic Designer with twelve years of experience. I specialise in visual identity, publication design, and creative strategy, with a particular love for projects you can hold in your hands.
My work focuses on the intersection of play and professionalism. I enjoy building cohesive visual worlds, whether that is through immersive books and games or brand identities that tell a clear story. My career has included a successful run as a Design Lead at Mrs Wordsmith, where I guided a team in creating multiple award-winning educational products. This experience taught me the power of blending serious strategy with playful, premium execution, a skill I bring to every project.
While I am at my best when working on projects with a physical, tactile component, my experience is broad. I am comfortable working across both print and digital platforms, ensuring a brand remains consistent wherever it lives. Whether you are starting a brand from scratch or looking for an expert eye to lead a complex project, I focus on making sure the final result is polished and speaks directly to your audience.
What Clients Are Saying
"…referred to James by a few people... he came up with an unbelievable design which still looks current to this day. Can’t recommend him enough."
Sam Beetlestone,
Managing Director,
Beetlestone’s
“James was super easy to work with...
He is a fantastic mix of vision and hands on practical... I would highly recommend working with James.”
Joe Drewett,
Founder & Host,
I’ll Try That Podcast
“He’s my first call for any design work... James is professional, reliable, and one of the most talented visual storytellers I’ve met.”
Austin Feld,
Zag Strategies
I'm excited to hear about your next challenge, whether it's full-scale branding, an ambitious publishing task, or a new creative concept. Let's schedule a quick, no-obligation chat to explore how my design strategy can bring your vision to life.
