The objective was to design a card game that offered multiple ways to play while maintaining brand consistency. The final product needed to be compact, portable, and durable for travel and classroom use. The design required a clear visual hierarchy that allowed players to process word definitions and illustrations simultaneously during high speed rounds.

I co-designed the game mechanics within a creative team and led the design for the cards. I managed a team of two designers who were responsible for the development of the box packaging and instructional inserts. I oversaw the design direction and production process to ensure the final product met the technical requirements for durability and rapid readability during gameplay. 

The game became a staple in the brand portfolio and was praised for its ability to engage older students in literacy. It successfully expanded the brands collection of competitive card games, providing a tactile and social alternative to traditional vocabulary worksheets.