I designed the complete visual identity and debut album artwork for the band, [LION]. This project centered on a custom, minimalist band logotype and a conceptual cover for "Lionshare" featuring a single, damaged paper aeroplane. Beyond the packaging, I extended the concept into experiential merchandise, designing a branded paper aeroplane giveaway complete with contact information for the album's first live performance. This unified approach connected the visual identity to the physical launch experience.